BEI x Adventure Canada Expedition Lead and Content Development
Feb 2024 - Sep 2024
Campaign content earned 27,000+ views on Reels, 10,000 views per carousel post, and grew Client following by 25%. Expedition leader for 6 Black environmentalists.
Led the communications strategy and content development for a 3-week experiential learning journey through the Canadian Arctic, delivered in partnership with Black Environmental Initiative and Adventure Canada. The program brought together emerging Black and Indigenous leaders to explore climate justice, Indigenous governance, and Black leadership in the sciences, on land and in conversation with Elders, scientists, and knowledge keepers.
Developed and executed a cross-platform communications campaign amplifying participant voices and community partnerships
Produced real-time and post-expedition content, including storytelling reels, written reflections, and impact summaries
Facilitated media partnerships, aligned branding, and ensured culturally grounded representation of the program’s goals
Helped translate land-based learning into accessible, high-engagement content for policy, education, and public audiences

Photo by Jacquie Matechuk