My portfolio.
Future Ancestors Services Marketing Strategy
25,000+ followers, 100,000+ profile views per month, 500+ followers per month. Strategy results in directly generating inbound contract inquiries and client conversions.
Calgary Tourism x Canada Tourism Promotional Campaign
1.1M+ views. Promotional materials used in Nation-wide campaigns, including city rebranding.
Peace Labs Promotional Campaign
20,000+ post views. Content used widely across corporate marketing for +1 years.
Kananaskis Nordic Spa Promotional Campaign
20,000+ post views. Content used widely across corporate marketing for +3 years.
Canadian Science Policy Centre Magazine Editorial
Published a featured editorial in the inaugural edition of Canadian Science Policy Magazine.
Benefit Not Burden: Older Workers and the Future of Work in Canada
Co-authored qualitative and quantitative national policy research which was presented to government officials.
Pursuit Collection x Moment Factory Banff Campaign
10,000+ post views. Moment Factory pursued an anti-racism training focused on arts and marketing to their local and global staff.
Women Deliver Conference Media Coverage
15,000+ video views. Led independent conference media coverage and translated complex topics for general audiences.
The Body Shop Global Promotional Campaign
Reached millions through store and digital channels. Elevated campaign values through relational and ethical messaging design.
Canadian Internet Registry Agency (CIRA) Digital Equity Campaign
Campaign contributed to national conversations about digital equity. Led content creation and execution.
Merrell Inclusivity in the Outdoors Report
Supported the launch of Merrell’s first DEI-facing report, aligning consumer insight with internal metrics and marketing strategy. Advised internally on marketing strategy.
Moose Hide Campaign: Violence Against the Land and People
30,000+ video views. Lesson plan now used in K–12 classrooms across North America on reconciliation in the energy sector.
ONE Young World Strength of Our Roots Documentary
2M+ views on documentary launch. Used globally to spotlight wellness and Indigenous leadership. Critical acclaim for speech delivered at global summit.
Canadian Wildlife and Parks Society Anti-Racism Strategic Development
Client returned to purchase the rights to circulate several of the internal resources we created under this contract to their membership and network.
Greenpeace Canada 3-Year Vision and Goals
Enabled $25,000+ in renewal funding through strategic communications and cross-team brand alignment. Tools were adapted across departments and international offices.
Future Ancestors Services Website and Branding
Increased organic traffic by 140% in 3 months. Boosted booking conversions and mailing list subscriptions through user-centered design.
BEI x Adventure Canada Expedition Lead and Content Development
Campaign content earned 27,000+ views on Reels, 10,000 views per carousel post, and grew Client following by 25%. Expedition leader for 6 Black environmentalists.
Indigenous Youth Roots Policy School Curriculum
IYR has been a returning client since 2020 for speaking, training, consulting. Curriculum serves +25 Indigenous youth annually.