Canadian Internet Registry Agency (CIRA) Digital Equity Campaign

Partnered with CIRA to co-develop and launch a national digital equity awareness campaign focused on improving internet access for rural and Indigenous communities across Canada. The campaign amplified CIRA’s Net Good program and CIRA Grants, which invest over $1 million annually into community-led connectivity and online safety initiatives.

• Led the creative concept development, scriptwriting, and design of a static and vertical carousel campaign for Instagram

  
  

• Produced accessible, visually branded content aligned with CIRA’s messaging on digital inclusion and policy engagement

  
  

• Translated policy language and internet performance data into public-facing narrative content for diverse audiences

  
  

• Collaborated with CIRA’s marketing and policy teams to align content with national strategy and multilateral funding priorities

  
  

• Delivered analytics reporting and engagement metrics to inform future campaign refinement