Future Ancestors Services Marketing Strategy
Jan 2020 - Present
25,000+ followers, 100,000+ profile views per month, 500+ followers per month. Strategy results in directly generating inbound contract inquiries and client conversions.
Led the development and execution of a comprehensive social media branding and strategic communications plan to strengthen Future Ancestors Services' digital presence and drive audience engagement. The initiative supported brand growth, contractor visibility, and values-aligned marketing across platforms.
Directed visual identity and messaging strategy across Instagram, LinkedIn, and email channels, centering accessibility, anti-racism, and relational storytelling
Developed a multi-platform content plan informed by analytics, audience research, and conversion metrics
Created branded templates, editorial guidelines, and workflows to support team content creation and scheduling
Implemented SEO-informed copywriting, inclusive hashtags, and platform-native formats to boost reach and interaction
Integrated CRM, automation, and lead capture tools to convert engagement into inquiries and community growth
From Future Ancestors Services