The Body Shop Global Promotional Campaign

Led the storytelling and content creation for The Body Shop’s international campaign centering youth leadership, climate justice, and ethical consumerism. The campaign was grounded in intersectional equity and Indigenous knowledge systems, and spanned digital, retail, and media platforms across North America and beyond.

The campaign rolled out in multiple phases, including public-facing education, retail installation, and digital media production.

• Scripted a global short documentary showcasing intergenerational activism and land-based leadership

  
  

• Created promotional content featured in stores across North America, including visual and narrative materials

  
  

• Served as a public-facing ambassador, delivering keynote interviews and representing the campaign across digital, print, and broadcast media

  
  

• Collaborated with The Body Shop’s global marketing teams to ensure messaging reflected community priorities and cultural integrity

  
  

• Contributed to branded copywriting, campaign slogans, and social media content aligned with climate and racial justice values

  
  

• Led internal communications training for Indigenous community engagement

  
  

• Supported cross-functional marketing alignment across creative, strategy, and advocacy departments